BlueZone® technology takes Bluetooth® proximity marketing and interactive out-of-home media to the next level. AURA's intelligent BlueZone® network is Australia's largest free mobile network, not related to any mobile carrier. It provides millions of people across Asia Pacific with access to free mobile content and location-based information.
BlueZones® are a live internet-based network of interactive Bluetooth® hotspots located across the region in shopping centres, cinemas, airports, universities, street furniture, sports stadiums, information kiosks, cafes, bars and visitor attractions.
AURA's intelligent BlueZones® network is permission-based and privacy compliant. The sophisticated platform enables brands and content providers to engage and interact with consumers via Bluetooth®. This offers a new communication channel to the target audience and creates positive and memorable interactions with the consumer.
Each interaction can even be personally customised or scheduled to the individual user based on their previous interactions with the brand/campaign or across other locations within the entire national BlueZone® network.
AURA's intelligent BlueZones® network solution offers detailed reporting tools that provide clients with accurate and real-time measurement of each campaign, ensuring accountability and measuring ROI.
Clients can build their own consumer database, profile the usage patterns and psychographics of these customers and use this information to deliver customised and personalised messages and offers.