Case StudiesSydney Wildlife World

Commenced October 2006

Overview

The SWW BlueZone network delivers wildlife content and location-based information to the visitors for free via Bluetooth as they walk through the attraction viewing the different exhibits.

Each of the 6 BlueZones offers the visitor downloads relating to the specific animal exhibits. Receiving these rich animal images and interesting facts enhances the patrons experience and educates them about each specific animal while extending the SWW brand into the hands of the visitor providing a valuable souvenir of their visit to SWW.

Summary

  • January 2007 to January 2008 saw monthly interaction levels grow by 195%
  • During this period "opt-in rates" have increased by over 50%
  • The last 12 months saw average "Multiple interaction rates" average 88-97%

Quote

With 90% of visitors to the attraction carrying a mobile device, we see the solution to interact via Bluetooth as a superb means of enhancing the visitor experience at Sydney Wildlife World. Plus it creates the opportunity, through fun and intriguing content, for us to keep our brand in front of our audience post their visit to the attraction.

Ravini Perera, Group Marketing Director

Sydney Attractions Group