Mobile Websites
AURA provides a range of software development services from simple or complex m-Sites (mobile web) through to sophisticated mobile applications, website integrations and even bespoke development of content management systems.
All projects commence with a workshop session that includes all the stakeholders. This ensures the objectives are fully explored, potential features and functionality are documented, and desired outcomes are delivered. Where possible we try to leverage existing creative assets and style guides to retain brand integrity and consistency across the mobile channel.
Careful consideration is given to this project scoping phase which culminates in the development of a detailed scope document.
Typically, mobile websites can include:
- Menu options linking to various pages within the msite
- Brochure request forms
- Find my nearest and Location Based Services
- XML Integration and RSS feeds
- Click to call (eg call centres or sales desk)
- Click to SMS (eg enter competition, build a database of mobile numbers)
- M-commerce functionality
- Downloadable content options (including premium content)
- Video streaming
This includes consultation with all the necessary stakeholders such as brand teams, marketing departments, finance people and of course any associated agency partners.
Once the scope of work is finalised then the design and development phase can begin. Working with the various stakeholders, AURA will manage the life-cycle of the project including formulation of the information architecture, interface design, content production and optimisation, mSite and/or application development, all the way through to hosting and reporting.
