Mobile Applications

Mobile Applications provide a richer and more interactive experience. These menu-driven applications provide a deeper library of content and information which is stored in the mobile phones' memory.

Additionally these mobile applications have the capability of supporting clever features such as scrolling pages, data capture fields, "click-2-sms" competition registration and "click-2-call" functions.

Typically, mobile applications can include:

Menu options linking to various pages within the application
Free mobile content to download
Premium mobile content view/download
Links to mobile internet sites and WAP sites
Click to call (eg call centres or sales desk)
Click to SMS (eg enter competition, build a database of mobile numbers)
M-commerce functionality

In most cases the Mobile application itself is free to the consumer and can be download via:

Wi-Fi or Bluetooth®: the user can choose to accept the invitation from the WiFi/BlueZone hotspot. Once downloaded the application will self install and then reside on the phone
SMS: the user sends an SMS, then receives back a message containing a link that will direct them via GPRS/3G to the download page
Email/Web site: Android users can download the application from an email or a website however iPhone can only download via the AppStore
Mobile internet: The user can key in the URL address (eg get.mobileapp.com.au) into a mobile browser which will take them to a webpage where they can then to initiate the download process