Mobile ApplicationsMobile Applications

Mobile Applications or "Java Apps" provide a richer and more interactive experience. These menu-driven applications provide a deeper library of content and information which is stored in the mobile phones' memory. Additionally these mobile applications have the capability of supporting clever features such as scrolling pages, data capture fields, "click-2-sms" competition registration and "click-2-call" functions.

Typically, mobile applications can include:

  • A set of HTML pages designed for your mobile screen
  • Menu options linking to various pages within the application
  • Free mobile content to download
  • Premium mobile content view/download
  • Links to mobile internet sites and WAP sites
  • Click to call (eg call centres or sales desk)
  • Click to SMS (eg enter competition, build a database of mobile numbers)
  • M-commerce functionality

In most cases the Mobile application itself is free to the consumer and can be download via:

  • Bluetooth®: the user can choose to accept the invitation from the BlueZone/Hypertag. Once downloaded the application will self install and then reside on the phone
  • SMS: the user sends an SMS, then receives back a WAP link that will direct him via GPRS/3G to the download page
  • Web site: the user can download the application to their PC and then install it to their mobile phone, called "side-loading"
  • Mobile internet: The user can key in the URL address (eg get.mobileapp.com.au) into a mobile browser which will take them to a webpage where they can then to initiate the download process

The user only needs to download the Mobile Application once (via a push from a BlueZone®, an SMS, or a mobile website), once installed it will appear on the menu of the phone with the branding of the advertiser. The users can then browse the menu and click through the different sections within the mobile application, just like using a website on their mobile phone.

Since the Application itself is already downloaded onto the phone, there is no cost or data connection required to browse through the menu of content. However if content or information needs to be updated this can be delivered from a BlueZone®, or advanced features can be integrated into the application to enable updating of content via GPRS/3G.

Mobile Applications