
M-vouchers and M-coupons are powerful tools to drive footfall and sales to Retail outlets. Mobile coupons and mobile vouchers can be delivered to a segment of your customer database, downloaded from your web site, or requested by sending a text message.
M-vouchers can use unique or generic codes to suit the campaign and allow the retailer to track redemptions. Campaigns can even be designed to be 'self-liquidating' by combining Premium Rate SMS, whereby consumers can send an sms to request/purchase a mobile voucher.
They are then charged/billed to their mobile phone account. The revenue is then shared between the mobile carrier, AURA and client and can offset the costs of mobile coupon and mobile voucher delivery.