Interative RetailInterative Retail

Drive footfall to store, increase sales and reward customers for repeat visitation and loyalty.

AURA has developed a range of custom enterprise solutions for cinemas, shopping centres and retail brands looking to engage with their customers in a more positive, memorable, insightful and personal way.

  • Drive sales by delivering unique m-vouchers that can be validated at PoS
  • Increase frequency of purchase across retail stores and partners
  • Personalise the offers to the individuals interests, location and shopping habits
  • Increase the average spend per consumer
  • Track and reward customers for their loyalty and repeat business
  • Gain valuable insights through analysis of consumer interactions

To ensure high usage patterns it is important to actively promote the service through eye catching and effective PoS materials. Posters, floor stickers, display stands or digital screens help educate the shoppers about the BlueZone® and how they can receive the latest offers, participate in great competitions, access free mobile downloads or even download location-based applications like the "Shopping Buddy" Mall guide.

The "Shopping Buddy" mobile application delivers relevant location-based information right into the hands of the shoppers. Every time the shopper visits a BlueZone-enabled shopping centre the "Shopping Buddy" application is automatically updated with the latest retail catalogues, latest sales & discount offers, promote future special events in the centre plus any general public announcements by simply connecting to the BlueZone® network.