Interative EventsInterative Events

Instant access to relevant information enhances the patrons' entertainment experience and when shared with family and friends extends the reach of the brand and partners marketing messages.

AURA's interactive wireless solutions are often used at events to engage and interact with patrons while at stadium, festival or trade show. Promoters and sponsors can cost effectively communicate with consumers and add value to their entertainment experience by delivering rich and relevant mobile content and location-based information.

Innovative brands have effectively used AURA's solutions at promotional events and brand activations to increase brand awareness, extend the brand interaction period, drive traffic to the sponsors marquees, all through the free distribution of branded mobile content to the end-users. Deliver branded mobile screensavers of the athletes and video highlights at sporting events, distribute MP3s and merchandise offers at music concerts, create excitement and drive traffic to your trade show stand by delivering instant win prize vouchers.

Promotional staff can either roam around the event interacting with the patrons or a fixed network can be temporarily installed around the venue. For example, at the entrance of an event and specific locations such as the sponsor's marquee patrons can download a complete mobile event guide, or 'Festival Buddy'.

The information within the 'Event Guide' can be tailored to suit a sports game/music festival, stadium concert or even a conference. Patrons now have immediate access to relevant event information to help them enjoy their event experience.

  • Patrons can access venue maps and artist set-times while at a concert
  • Review artist or player biographies and discover local transport options
  • View release dates, promotions, make purchases directly via your mobile
  • Access live information such as leader boards, team updates, game statistics or event calendars

Bring you events to life! Learn more about AURA's suite of interactive technology solutions BlueZones, EyeZones and MegaPhone