Case Studies

November 2006 - April 2007

Overview

Ford engaged AURA Interactive to deliver an interactive experience for patrons to the Australian International Motor shows held across the country in 5 capital cities including Sydney, Brisbane, Melbourne, Adelaide and Perth. At these events Ford Australia unveiled their new range of vehicles and set a new standard in proximity marketing by creating four separate interactive Bluetooth zones across their stand.

These interactive zones were positioned at four different locations around the Ford stand to offer a different interactive experience for the consumer specific to each vehicle model.

Results Summary

Over 44,000 consumer-initiated downloads during the 5 motor show events

Ford also gained valuable insights into peak activity periods and the variation of interaction levels across each vehicle's zone during each day of the event

The Feedback

We wanted to engage and entertain people while they explored our stand and educate them about the many new features and lifestyle benefits of each vehicle. By delivering rich mobile content free to our visitors we are able to add value to their Motor Show experience and give each of our visitors a memorable souvenir from Ford

Rebecca Martin, General Marketing Manager

Ford Motor Company