Case Studies

Case Study: THOR

Paramount Pictures - THOR. This campaign ran over 22 Shopping Centres nationally potentially reaching 6 million Shoppers in a 4 week period.
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Case Study: Ford Motorshows

Ford engaged AURA Interactive to deliver an interactive experience for patrons to the Australian International Motor shows held across the country in 5 capital cities including Sydney, Brisbane, Melbourne, Adelaide and Perth. At these events Ford Australia unveiled their new range of vehicles and set a new standard in proximity marketing by creating four separate interactive Bluetooth zones across their stand.
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Case Study: Hoyts Cinemas

HOYTS Cinemas engaged AURA Interactive to develop a mobile-based CRM solution that would provide a platform to promote upcoming movie titles while also increasing ticket & candy bar sales. Additionally the solution provided Hoyts with metrics relating to the frequency of consumer visitation.
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