Case Studies

Ford Motorshows

Ford engaged AURA Interactive to deliver an interactive experience for patrons to the Australian International Motor shows held across the country in 5 capital cities including Sydney, Brisbane, Melbourne, Adelaide and Perth. At these events Ford Australia unveiled their new range of vehicles and set a new standard in proximity marketing by creating four separate interactive Bluetooth zones across their stand.
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Hoyts Cinemas

HOYTS Cinemas engaged AURA Interactive to develop a mobile-based CRM solution that would provide a platform to promote upcoming movie titles while also increasing ticket & candy bar sales. Additionally the solution provided Hoyts with metrics relating to the frequency of consumer visitation.
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MI3 Treasure Hunt

To promote the launch of the new M:i:III film United International Pictures launched the Australia's largest interactive out-of-home treasure hunt, using various methods to distribute clues and record participation.
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Sydney Wildlife World

The SWW BlueZone network delivers wildlife content and location-based information to the visitors for free via Bluetooth as they walk through the attraction viewing the different exhibits.
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